Search launched for a professional pillow tester to review hotels – and be paid £100 for each night’s sleep

A poll of 2,000 adults revealed that 75 per cent of Brits confessed bad sleep ruins their holiday.

Only 12 per cent claim to sleep well in hotel beds due to the pillows, with nearly a third ( 29 per cent) resorting to bringing their own pillows on holiday with them.

The research has led to a newly created dream role - the hunt is on for a Chief Pillow Officer to test pillows over 52 two-night stays at a variety of top UK hotels.

The professional pillow tester will help inform holidaymakers’ decision making - by snoozing on the job.

The successful applicant will get paid £100 for each stop over in exchange for comments on the size and firmness of the hotels’ pillows.

They will also be asked to give hotels, including Luton Hoo, The Chester Grosvenor & Spa, The Chesterfield Mayfair and the Carnoustie Golf Hotel & Spa, a star rating based solely on the pillows.

Reviews are important

This comes as 59 per cent of those polled by hotel booking platform hoo admit they get a better night’s kip at home instead.

And 51 per cent would consider booking a different hotel if they read a negative review about how someone slept poorly at the hotel.

While nearly a third (31 per cent) have even asked a hotel concierge to change their pillows because they were not to their liking.

Sleep is so important to travellers on a trip away, that 40 per cent would even check out of a hotel and look for another if the sleeping arrangements weren’t up to scratch.